About

We're Operators First. Consultants Second.

We've built workflows. We've fixed broken pipelines at 11pm. We know what it feels like when the CRM doesn't reflect reality — and we've spent years fixing that for fast-growing teams.

Our mission

“The biggest gap in sales isn't the CRM or the data — it's translating that data into what the rep actually says in the first 15 seconds.”

Most of the time, the systems are fine. The gap is in activation — turning data into action, workflows into behavior, and CRM entries into conversations. That's the problem we exist to solve.

How we operate

What We Stand For

Operators, not advisors

We're in the tools with you. Sawyer is in HubSpot. Steve is shipping product. Andre was an SDR. We don't recommend things we haven't built ourselves.

Revenue first

Pipeline, conversion, deal velocity. That's the scoreboard. Everything we build is evaluated against whether it moves those numbers.

No mystery work

You always know what we're building, why we're building it, and what it should do. No black boxes. No 'trust the process.'

Ship, learn, iterate

V1 in the world beats the perfect plan that never launches. We move fast, watch the data, and adjust — not the other way around.

Who You're Working With

Operators, builders, and consultants who've been on every side of the GTM machine — from SDR desk to CRM architecture to shipping product.

Michael Grinberg

Michael Grinberg

Founder & CEO

Built RevOps Shop to bring modern sales and marketing infrastructure to B2B teams in the AI era.

Steve Ferrari

Steve Ferrari

CTO

Built Openr from scratch — sees every GTM problem as a systems problem worth architecting.

Sawyer McGuire

Sawyer McGuire

Director of Growth Operations

Runs client accounts and HubSpot builds — the operator who's been in the weeds and lived to ship.

Andre Schmitt

Andre Schmitt

Revenue Architect

SDR → AE → Sales Ops → Enablement — brings the rep perspective nobody else on the team has.

Isabel Ganovsky

Isabel Ganovsky

Growth Strategist

Turns growth goals into shipped campaigns and rebuilt CRM architecture — not slides.

Austin Cain

Austin Cain

Growth Strategist

Fuels revenue growth for GTM teams, bridging top-of-funnel targeting to deal acceleration.

Michael Grinberg

Michael Grinberg

Founder & CEO

Built RevOps Shop to bring modern sales and marketing infrastructure to B2B teams in the AI era.

Steve Ferrari

Steve Ferrari

CTO

Built Openr from scratch — sees every GTM problem as a systems problem worth architecting.

Sawyer McGuire

Sawyer McGuire

Director of Growth Operations

Runs client accounts and HubSpot builds — the operator who's been in the weeds and lived to ship.

Andre Schmitt

Andre Schmitt

Revenue Architect

SDR → AE → Sales Ops → Enablement — brings the rep perspective nobody else on the team has.

Isabel Ganovsky

Isabel Ganovsky

Growth Strategist

Turns growth goals into shipped campaigns and rebuilt CRM architecture — not slides.

Austin Cain

Austin Cain

Growth Strategist

Fuels revenue growth for GTM teams, bridging top-of-funnel targeting to deal acceleration.

Michael Grinberg

Michael Grinberg

Founder & CEO

Built RevOps Shop to bring modern sales and marketing infrastructure to B2B teams in the AI era.

Steve Ferrari

Steve Ferrari

CTO

Built Openr from scratch — sees every GTM problem as a systems problem worth architecting.

Sawyer McGuire

Sawyer McGuire

Director of Growth Operations

Runs client accounts and HubSpot builds — the operator who's been in the weeds and lived to ship.

Andre Schmitt

Andre Schmitt

Revenue Architect

SDR → AE → Sales Ops → Enablement — brings the rep perspective nobody else on the team has.

Isabel Ganovsky

Isabel Ganovsky

Growth Strategist

Turns growth goals into shipped campaigns and rebuilt CRM architecture — not slides.

Austin Cain

Austin Cain

Growth Strategist

Fuels revenue growth for GTM teams, bridging top-of-funnel targeting to deal acceleration.

Michael Grinberg

Michael Grinberg

Founder & CEO

Built RevOps Shop to bring modern sales and marketing infrastructure to B2B teams in the AI era.

Steve Ferrari

Steve Ferrari

CTO

Built Openr from scratch — sees every GTM problem as a systems problem worth architecting.

Sawyer McGuire

Sawyer McGuire

Director of Growth Operations

Runs client accounts and HubSpot builds — the operator who's been in the weeds and lived to ship.

Andre Schmitt

Andre Schmitt

Revenue Architect

SDR → AE → Sales Ops → Enablement — brings the rep perspective nobody else on the team has.

Isabel Ganovsky

Isabel Ganovsky

Growth Strategist

Turns growth goals into shipped campaigns and rebuilt CRM architecture — not slides.

Austin Cain

Austin Cain

Growth Strategist

Fuels revenue growth for GTM teams, bridging top-of-funnel targeting to deal acceleration.

How we're different

Not a HubSpot consultant. Not a typical agency.

The two ways most B2B teams try to fix their GTM systems both leave gaps. Here's how the work compares, dimension by dimension.

CRM

HubSpot Consultant
Configures and leaves
Typical Agency
Doesn't touch it
RevOps Shop
Designs, builds, runs it

Data

HubSpot Consultant
Setup task
Typical Agency
Needs your lists
RevOps Shop
Production enrichment

Campaigns

HubSpot Consultant
Not included
Typical Agency
Runs in isolation
RevOps Shop
Data → sequence → pipeline

Training

HubSpot Consultant
One session
Typical Agency
Not included
RevOps Shop
Manager coaching + adoption

Reporting

HubSpot Consultant
Dashboards
Typical Agency
Opens and clicks
RevOps Shop
Pipeline + revenue

Commercial

HubSpot Consultant
SOW project
Typical Agency
Monthly retainer
RevOps Shop
60-day pilot, month-to-month

Want to work together?

We take on a small number of clients at a time so we can actually do the work — not just advise on it.

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