Data enrichment and revenue potential
Data enrichment fills in what your CRM is missing about each account: industry, size, contacts and signals. Revenue potential turns that data into a number that says what an account could be worth, so reps work the best accounts first instead of guessing from a list that treats every company the same.
- What is revenue potential, and how is it different from a lead score?
Revenue potential is an estimate of what an account could be worth to you, built from facts about the company, like seats, sites or spend. A lead score ranks how engaged a person has been with your marketing. Revenue potential tells reps which accounts deserve their time. A lead score only tells them who clicked.